Institutional Marketing
The Office of Institutional Marketing at Elms College serves as an in-house communications, marketing, public relations, design, and advertising agency for the college's other offices. Institutional marketing staff produce the college's alumni magazine, annual report, and other publications, while also overseeing all external college communications and advertising.
Our staff come from a wide variety of disciplines and marketing experiences and offer a strategic, thoughtful approach to setting and meeting the goals of our clients - from increasing event attendance and mailing responses to recruitment.
We offer services that include, but are not limited to:
- Strategic marketing communications consulting
- Public relations and media coverage
- Graphic design and print production
- Writing for publications
- Advertising design and media buying
- Developing social media and web strategies
- Email campaign design
- Writing letters, announcements, and speeches
- Photography
- Training users of our website's content management system (CMS)