Marketing

Our marketing program prepares you to enter the field of advertising, sales, or marketing research. We expose you to the process of designing consumer and industrial products, choosing distribution channels, deciding on pricing strategies, and developing promotional materials.

The program is designed to provide you with experience in marketing activities through projects and an internship.

Many students in this program choose to combine a marketing major with a minor in art, English, or computer graphics to gain as much experience within this industry as possible. Such a combination, when combined with an internship, can lead directly to a rewarding career in marketing.

Bachelor of Arts Degree

(Minimum at Elms College: 27 credits/Minimum GPA: 2.0)

Major Requirements (56 credits)

Business Core Courses (38 credits)
ACC 201 Accounting I (3 credits)
ACC 202 Accounting II (3 credits)
BUS 221 Computer Applications (3 credits)
BUS 242 Principles of Management (3 credits)
BUS 248 Global Business Environment (3 credits)
BUS 252 Principles of Marketing (3 credits)
BUS 260 Legal Environment of Business (3 credits)
BUS 311 Principles of Financial Management (3 credits)
BUS 342 Managerial Communications (3 credits)
BUS 480 Business Strategy (3 credits)
BUS 481 Internship Preparation (1 credit)
BUS 482 Internship (4 credits)
ECN 212 Economics II (3 credits)

Marketing Courses (18 credits)
BUS 332 Sales and Sales Management (3 credits)
BUS 333 Advertising (3 credits)
BUS 365 Marketing Research (3 credits)
BUS 377 International Marketing (3 credits)
Choose 2 courses ACC/BUS 300 level and above (6 credits)

Required courses that also satisfy college core requirements (6 credits)
ECN 211 Economics I (3 credits)
MAT 109 Statistics I (3 credits)