Curriculum and Courses

Major in Marketing - 56 credits

(Min. at Elms College: 27 cr./Min. GPA: 2.0)

All courses carry three credits, unless otherwise indicated. 

Business Core Requirements (38 credits)

ACC 201 Accounting I
ACC 202 Accounting II 
BUS 221 Computer Applications 
BUS 242 Principles of Management 
BUS 248 Global Business Environment 
BUS 252 Principles of Marketing 
BUS 260 Legal Environment of Business 
BUS 311 Principles of Financial Management 
BUS 342 Managerial Communications
BUS 480 Business Strategy 
BUS 481 Internship Preparation (1 credit)
BUS 482 Internship (4 credits)
ECN 212 Economics II 

Marketing Courses (18 credits) )

BUS 332 Sales and Sales Management (3 credits)
BUS 333 Advertising (3 credits)
BUS 365 Marketing Research (3 credits)
BUS 377 International Marketing (3 credits)
Choose 2 courses ACC/BUS 300 level and above (6 credits

Required courses that also satisfy college core requirements (6 credits)

ECN 211 Economics I
MAT 109 Statistics