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Marketing

Upon graduation, marketing students are ready to enter the exciting world of advertising, sales, or marketing research.

Students are exposed to the process of designing consumer and industrial products, choosing distribution channels, deciding on pricing strategies, and developing promotional materials.

 
 

The program is designed to provide students with actual experience in marketing activities through projects and an internship.

Marketing students often combine their major with a minor in art, English, or computer graphics. Such a combination, when combined with an appropriate internship, can lead directly to a rewarding career in marketing.

 

For more information, contact:
Marybeth Delisi
413-265-2300

 
 
 

Major Requirements

B.A. Degree

Major in Marketing (Min. at Elms College: 27 Cr./Min. G.P.A.: 2.0)
Major Requirements-56 credits

Business core courses-38 credits

  • ACC 201 Accounting I
  • ACC 202 Accounting II
  • BUS 221 Computer Applications
  • BUS 242 Principles of Management
  • BUS 248 Global Business Environment
  • BUS 252 Principles of Marketing
  • BUS 260 Legal Environment of Business
  • BUS 311 Principles of Financial Management
  • BUS 342 Managerial Communications
  • BUS 480 Business Strategy
  • BUS 481 Internship Preparation
  • BUS 482 Internship
  • ECN 212 Economics II

3 credits
3 credits
3 credits
3 credits
3 credits
3 credits
3 credits
3 credits
3 credits
3 credits
1 credits
4 credits
3 credits


Marketing courses-18 credits

  • BUS 332 Sales/ Sales Management
  • BUS 333 Advertising
  • BUS 365 Marketing Research
  • BUS 377 International Marketing
  • Choose two courses ACC/BUS 300 level and above

3 credits
3 credits
3 credits
3 credits
6 credits

Required courses that also satisfy college core requirements-6 credits

  • ECN 211 Economics I
  • MAT 109 Statistics

3 credits
3 credits

 
 
 
 
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