Last year a quartet of business students presented at the International Assembly for Collegiate Business Management (IACBE) regional case competition and won. This year the same students returned and delivered the same results.
“We just wanted to win again. We’ve been working together for a while now so it was just another day for us,” said a confident Alex Rodriguez ’14.
Like last year, each competing college is given a case to analyze and they have one week to prepare a proposal to a team of judges. Consisting of Alex, Isaiah Odunlami ’14, Ashley Novakowski ’15, and Nicolette Martin ’14, the team met routinely, split researching responsibilities, and spent many late nights preparing for their presentation.
The company they analyzed, Calveta Dining Services, is a food service organization that serves senior living facilities. The students had to proffer a business proposal that would double revenue while adhering to the founder’s five principles: high quality food, personalized service, innovation and growth, fiscal responsibility, and employee development.
The group cultivated a comprehensive plan that included suggestions for new business opportunities as well as articulating why other options would not work.
Despite the stress of having only a week to prepare for such an intricate task, Alex likes the skills he builds by researching and presenting at the competition.
“You’re going up to a group of people you have no connection with and their sole purpose is to criticize what you’re doing,” Alex said. “It’s overwhelming, but overcoming that and presenting your ideas effectively builds your confidence.”
A native of Fitchburg, Massachusetts, Alex hopes to open his own auto body shop. He knows that he will have to present his business plan to a group of investors and his entrepreneurial acumen, presentation skills, and confidence will determine whether or not they have trust in him.
After winning the regionals, Alex, Isaiah, Nicollette, and Ashley will be heading to Ohio where, according to Alex, “we expect to do the same.”