Creating Customers & Value

90% of startups fail and 42% said the reason they fail is “lack of market need for their product.” — Forbes Magazine survey results

Don’t let that happen to your idea. 

Bring your business idea to Elms CEL Lean Launchpad weekend and identify what problem or pain your product or service can solve for the customer. We’ll help you fail less, save money and discover the target customer and business model.

The Lean LaunchPad weekend course combines hands-on experience, customer interaction and business fundamentals to entrepreneurship. Dive deep into the “value proposition canvas” to understand product market fit. Learn how to turn your idea into a statement that should convince the customer to buy it.

Typical Schedule

Location: Elms College campus

Friday 5:30-9:30 p.m.

  • Idea Jam
  • Business Pitch Concepts
  • Team Formation
  • Dinner & Networking

Saturday 9 a.m.-4:30 p.m.

  • In-depth exploration of Value Proposition Canvas
  • Hands-on development of customer value creation
  • Sunday 9 a.m.- 4:30 p.m.
  • Market Size and Customer Segments Overview
  • Business Pitch Competition

Sunday 9 a.m.-4:30 p.m.

  • Market Size and Customer Segments Overview
  • Business Pitch Competition

For more information about the next Startup Lean Weekend, contact cel@elms.edu.