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The Elms Experience

Amanda Labonte ’20, a marketing and accounting double major from Chicopee, came to Elms because “I wanted a small school where people actually knew my name, where I wasn’t just a number.” She sums up her freshman year with one word: “Amazing.”

Become a Branding Expert

Major in marketing at Elms College and learn the art of strategic communication. As a marketing major you will study the process of designing consumer and industrial products, choosing distribution channels, deciding on pricing strategies, and creating promotional materials. You’ll gain a well-rounded understanding of the factors that influence consumer behavior by taking classes in international marketing, sales management, market research, and more.

Our program pushes students to go beyond the boundaries of product promotion. Instead, they consider marketing’s role in the overall business development process. Majors gain experience not only in writing ad copy and communications plans. They also use market research to connect their ideas to an organization’s bottom line, demonstrating how a viral video or change in product packaging will generate revenue.

Enter the Job Market with Confidence

Our program helps you understand both the theory and practice of marketing, which means you’ll be ready to succeed in a range of job positions. Whether you’re asked to develop an overall brand strategy for a business, design ads for a nonprofit, or conduct market research for a startup, our program will provide you with the skills you need to contribute to the organization’s mission.

Marketing majors at Elms develop their skills by analyzing case studies and completing class projects. Once they’ve mastered the essentials, they put their skills to the test at an internship, honing their strengths and increasing their skills prior to graduation. Our graduates enter the job market with confidence, prepared for fulfilling careers in advertising, sales, marketing, and market research.

Many students in this program choose to combine their marketing major with a minor in art, English, or computer information technology and security (CITS) to strengthen their creative and technical skill sets.

Quick Info

Required Credits

58

  • IACBE-accredited programs taught by expert faculty
  • Entrepreneurial studies
  • Internships
  • Service learning opportunities
  • DECA Leadership
  • Opportunities for Harold Grinspoon Foundation’s Entrepreneurship Initiative
  • Alumni networking
  • Corporate networking

Click to view course requirements for the majorin Marketing.

Minimum at Elms College: 27 credits/Minimum GPA: 2.25
52 credits

Business Core Requirements (40 credits)

Course #FormerlyCourse Name# of Credit Hours
ACC 2001ACC 201Accounting I3
ACC 2002ACC 202Accounting II3
BUS 2201BUS 221Computer Applications3
BUS 2402BUS 242Principles of Management3
BUS 2408BUS 248Global Business Environment3
BUS 2502BUS 252Principles of Marketing3
BUS 2600BUS 260Legal Environment of Business3
BUS 3101BUS 311Principles of Financial Management3
BUS 3402BUS 342Managerial Communications3
BUS 4800BUS 480Business Strategy3
BUS 4801BUS 481Career Development3
BUS 4802BUS 482Internship4
ECN 2102ECN 212Economics II3

Marketing Courses (choose 12 credits)

Course #FormerlyCourse Name# of Credit Hours
BUS 3302BUS 332Sales and Sales Management3
BUS 3303BUS 333Advertising3
BUS 3605BUS 365Marketing Research3
BUS 3707BUS 377International Marketing3
GDS 1709GDS 179Introduction to Computer Graphics3
CIT 2506CIT 256Web Design3

Required courses that also satisfy college core requirements (6 credits)

Course #FormerlyCourse Name# of Credit Hours
ECN 2101ECN 211Economics I3
MAT 1009MAT 109Statistics3

Dimitri Tessier '17

Dimitri Tessier Marketing Profile ImageMarketing major Dimitri Tessier ’17 interned at United Technologies’ Pratt & Whitney division in East Hartford the summer before his senior year and received an offer to join the company after graduation.