Amanda Labonte ’20, a marketing and accounting double major from Chicopee, came to Elms because “I wanted a small school where people actually knew my name, where I wasn’t just a number.” She sums up her freshman year with one word: “Amazing.”
Become a Branding Expert
Major in marketing at Elms College and learn the art of strategic communication. As a marketing major you will study the process of designing consumer and industrial products, choosing distribution channels, deciding on pricing strategies, and creating promotional materials. You’ll gain a well-rounded understanding of the factors that influence consumer behavior by taking classes in international marketing, sales management, market research, and more.
Our program pushes students to go beyond the boundaries of product promotion. Instead, they consider marketing’s role in the overall business development process. Majors gain experience not only in writing ad copy and communications plans. They also use market research to connect their ideas to an organization’s bottom line, demonstrating how a viral video or change in product packaging will generate revenue.
Enter the Job Market with Confidence
Our program helps you understand both the theory and practice of marketing, which means you’ll be ready to succeed in a range of job positions. Whether you’re asked to develop an overall brand strategy for a business, design ads for a nonprofit, or conduct market research for a startup, our program will provide you with the skills you need to contribute to the organization’s mission.
Marketing majors at Elms develop their skills by analyzing case studies and completing class projects. Once they’ve mastered the essentials, they put their skills to the test at an internship, honing their strengths and increasing their skills prior to graduation. Our graduates enter the job market with confidence, prepared for fulfilling careers in advertising, sales, marketing, and market research.
Opportunities for Harold Grinspoon Foundation’s Entrepreneurship Initiative
Dimitri Tessier '17
Marketing major Dimitri Tessier ’17 interned at United Technologies’ Pratt & Whitney division in East Hartford the summer before his senior year and received an offer to join the company after graduation.