Become a Branding Expert

Major in marketing at Elms College and learn the art of strategic communication. As a marketing major you will study the process of designing consumer and industrial products, choosing distribution channels, deciding on pricing strategies, and creating promotional materials.

Our program pushes students to go beyond the boundaries of product promotion and consider marketing’s relationship to different aspects of business development. Majors take classes in international marketing, sales management, market research, and more, gaining an understanding of the factors that drive consumer behavior.

Marketing majors at Elms hone their skills by completing class projects and internships. Equipped with an understanding of both the theory and practice of marketing, they enter the job market prepared for careers in advertising, sales, marketing, and market research.

Many students in this program choose to combine their marketing major with a minor in art, English, or computer information technology and security (CITS) to strengthen their creative and technical skill sets.

Dimitri Tessier Marketing Profile Image

Quick Info

Required Credits

58

  • IACBE-accredited programs taught by expert faculty
  • Entrepreneurial studies
  • Internships
  • Service learning opportunities
  • DECA Leadership
  • Opportunities for Harold Grinspoon Foundation’s Entrepreneurship Initiative
  • Alumni networking
  • Corporate networking

Student Success

Marketing major Dimitri Tessier ’17 interned at United Technologies’ Pratt & Whitney division in East Hartford the summer before his senior year and received an offer to join the company after graduation.