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The Elms Experience

Amanda Labonte ’20, a marketing and accounting double major from Chicopee, came to Elms because “I wanted a small school where people actually knew my name, where I wasn’t just a number.” She sums up her freshman year with one word: “Amazing.”

Become a Branding Expert

Major in marketing at Elms College and learn the art of strategic communication. As a marketing major you will study the process of designing consumer and industrial products, choosing distribution channels, deciding on pricing strategies, and creating promotional materials. You’ll gain a well-rounded understanding of the factors that influence consumer behavior by taking classes in international marketing, sales management, market research, and more.

Our program pushes students to go beyond the boundaries of product promotion. Instead, they consider marketing’s role in the overall business development process. Majors gain experience not only in writing ad copy and communications plans. They also use market research to connect their ideas to an organization’s bottom line, demonstrating how a viral video or change in product packaging will generate revenue.

Enter the Job Market with Confidence

Our program helps you understand both the theory and practice of marketing, which means you’ll be ready to succeed in a range of job positions. Whether you’re asked to develop an overall brand strategy for a business, design ads for a nonprofit, or conduct market research for a startup, our program will provide you with the skills you need to contribute to the organization’s mission.

Marketing majors at Elms develop their skills by analyzing case studies and completing class projects. Once they’ve mastered the essentials, they put their skills to the test at an internship, honing their strengths and increasing their skills prior to graduation. Our graduates enter the job market with confidence, prepared for fulfilling careers in advertising, sales, marketing, and market research.

Many students in this program choose to combine their marketing major with a minor in art, English, or computer information technology and security (CITS) to strengthen their creative and technical skill sets.

Quick Info

Required Credits

58

  • IACBE-accredited programs taught by expert faculty
  • Entrepreneurial studies
  • Internships
  • Service learning opportunities
  • DECA Leadership
  • Opportunities for Harold Grinspoon Foundation’s Entrepreneurship Initiative
  • Alumni networking
  • Corporate networking

Dimitri Tessier '17

Dimitri Tessier Marketing Profile ImageMarketing major Dimitri Tessier ’17 interned at United Technologies’ Pratt & Whitney division in East Hartford the summer before his senior year and received an offer to join the company after graduation.