We expose you to the process of designing consumer and industrial products, choosing distribution channels, deciding on pricing strategies, and developing promotional materials. The program is designed to provide you with experience in marketing activities through projects and an internship.
Our marketing program prepares you to enter the fields of advertising, sales, or marketing research. Many students in this program choose to combine a marketing major with a minor in art, English, or computer information technology to gain as much experience within this industry as possible.
- IACBE-accredited programs taught by expert faculty
- Entrepreneurial studies
- Service learning opportunities
- DECA Leadership
- Opportunities for Harold Grinspoon Foundation’s Entrepreneurship Initiative
- Alumni networking
- Corporate networking
Marketing major Dimitri Tessier ’17 interned at United Technologies’ Pratt & Whitney division in East Hartford the summer before his senior year and received an offer to join the company after graduation.