Become a Branding Expert
Major in marketing at Elms College and learn the art of strategic communication. As a marketing major you will study the process of designing consumer and industrial products, choosing distribution channels, deciding on pricing strategies, and creating promotional materials. You’ll gain a well-rounded understanding of the factors that influence consumer behavior by taking classes in international marketing, sales management, market research, and more.
Our program pushes students to go beyond the boundaries of product promotion. Instead, they consider marketing’s role in the overall business development process. Majors gain experience not only in writing ad copy and communications plans. They also use market research to connect their ideas to an organization’s bottom line, demonstrating how a viral video or change in product packaging will generate revenue.
Enter the Job Market with Confidence
Our program helps you understand both the theory and practice of marketing, which means you’ll be ready to succeed in a range of job positions. Whether you’re asked to develop an overall brand strategy for a business, design ads for a nonprofit, or conduct market research for a startup, our program will provide you with the skills you need to contribute to the organization’s mission.
Marketing majors at Elms develop their skills by analyzing case studies and completing class projects. Once they’ve mastered the essentials, they put their skills to the test at an internship, honing their strengths and increasing their skills prior to graduation. Our graduates enter the job market with confidence, prepared for fulfilling careers in advertising, sales, marketing, and market research.
Many students in this program choose to combine their marketing major with a minor in art, English, graphic design, social media, or computer information technology and security (CITS) to strengthen their creative and technical skill sets.
Quick Info
- IACBE-accredited programs taught by expert faculty
- Entrepreneurial studies
- Internships
- Service learning opportunities
- DECA Leadership
- Opportunities for Harold Grinspoon Foundation’s Entrepreneurship Initiative
- Alumni networking
- Corporate networking
Dimitri Tessier ’17
Marketing major Dimitri Tessier ’17 interned at United Technologies’ Pratt & Whitney division in East Hartford the summer before his senior year and received an offer to join the company after graduation.
Curriculum
Click to view course requirements for the Marketing (B.A.).
Minimum at Elms College: 27 credits/Minimum GPA: 2.25
52 credits
Business Core Requirements (43 credits)
Course # | Course Name | # of Credit Hours |
---|---|---|
ACC 2001 | Accounting I | 3 |
ACC 2002 | Accounting II | 3 |
BUS 2201 | Computer Applications | 3 |
BUS 2402 | Principles of Management | 3 |
BUS 2409 | Operations Management | 3 |
BUS 2502 | Principles of Marketing | 3 |
BUS 2600 | Legal Environment of Business | 3 |
BUS 3101 | Principles of Financial Management | 3 |
BUS 3402 | Managerial Communications | 3 |
BUS 4800 | Business Strategy | 3 |
BUS 4801 | Career Development | 3 |
BUS 4802 | Internship | 4 |
ECN 2102 | Economics II | 3 |
ENT 1001 | Intro to Entrepreneurship | 3 |
Marketing Courses (choose 12 credits)
Course # | Course Name | # of Credit Hours |
---|---|---|
BUS 3302 | Sales and Sales Management | 3 |
BUS 3303 | Advertising | 3 |
BUS 3605 | Marketing Research | 3 |
BUS 3707 | International Marketing | 3 |
GDS 1709 | Introduction to Computer Graphics | 3 |
CIT 2506 | Web Design | 3 |
Required courses that also satisfy college core requirements (6 credits)
Course # | Course Name | # of Credit Hours |
---|---|---|
ECN 2101 | Economics I | 3 |
MAT 1009 | Statistics | 3 |
Click to view course requirements for the Marketing minor.
18 Credits Total (six 3-credit courses)
Required:
Course # | Course Name | # of Credit Hours |
---|---|---|
BUS 2502 | Principles of Marketing | 3 |
Pick 5 of the following courses:
Course # | Course Name | # of Credit Hours |
---|---|---|
BUS 3605 | Marketing Research | 3 |
BUS 3303 | Advertising | 3 |
BUS 3901 | Social Media Marketing | 3 |
BUS 3302 | Sales and Selling | 3 |
BUS 3707 | International Marketing | 3 |
GDS 1709 | Intro to Computer Graphics | 3 |
GDS 2506 | Web Design | 3 |
GDS 3900 | Digital Video | 3 |
GDS 3901 | Social Media Content Creation | 3 |
SPM 3700 | Sport Marketing | 3 |