Ashley Desroisers
Ashley Desrosiers, MBA
Adjunct Professor, MBA and Undergrad Business
desrosiersa@elms.edu
Meet Ashley's coworkers in the

Biography

Developed Social Media Marketing; a new course at Elms.

  •  Created pre and post assessments in Moodle to evaluate the overall effectiveness of the course.
  • Researched credible certification programs and incorporated Social Marketing certification classes into coursework for students to obtain by the end of the semester.
  • Coursework will include working with a classroom client (local business) to solve a Social Media Marketing problem through a Social Media Audit of the organization and creation of a comprehensive Social Media Marketing Plan.
  • Created MoU between Elms and the classroom client.
  • The goal of the course is for students to gain a firm understanding of Social Media Marketing practices through certification course, case studies, and through experiential learning by working with a local business to understand real SMM issues that organizations face.

List of Courses Taught:

  • BUS 2502 – Principles of Marketing
  • BUS 3303 – Advertising
  • BUS 3605 – Marketing Research
  • BUS 3901 – Social Media Marketing
  • BUS 4800 – Business Strategy
  • BUS 5002 – Foundations of Exc