Why Elms for my Social Media degree?

  • Gain fundamental skills in digital photography, video production, graphic design, web design, and communication.
  • Plan, produce, and edit engaging content for Facebook, Twitter, Instagram, YouTube, Snapchat, and other social media platforms.
  • Develop a professional portfolio to prepare for a career in social media marketing, advertising, public relations, or business.

Disrupt the Digital Status Quo

Major in social media at Elms College and help organizations creatively connect with consumers. As a multimedia storyteller, you will gain skills in everything from marketing strategy and behavior analysis to graphic design and business writing.

By approaching digital communication holistically, you will develop a unique way of thinking and a signature creative style that will appeal to employers and consumers.

Create Captivating Content

When it comes to marketing and advertising, knowing your audience is the first step to making a memorable campaign. Our classes teach you how to draw on market research to craft messages that appeal to different consumer groups. Once you have a solid understanding of social media marketing, you will practice planning, producing, and editing web-ready content for a variety of online platforms and apps.

Interdisciplinary classes help you think strategically about digital communication. How can videos, photos, text, and audio work together to support business initiatives? How can social media marketing influence your consumers’ values, or persuade people to support your organization? As a social media major, you will consider questions like this, reflecting on the ways that digital technology and business strategy support each other.

Social media majors at Elms develop technical skills geared toward hands-on digital work. You’ll learn the basics of digital photography, video production, web design, and graphic design, and have the opportunity to pursue your passion through class projects and internships. By the time you graduate, you will produce a professional portfolio of work that demonstrates your versatility in promoting events, advertising products, publicizing causes, and more.

Tap into Technoculture

Social media is all about staying connected with others. Our small class sizes ensure that you have the opportunity to work closely with faculty and build a diverse portfolio of professional work.

Whether you’re interested in digital marketing, e-commerce, web development, or startup ventures, our program guides you to become an inventive problem solver capable of adapting to changing job demands.

Quick Info

  • Work with a faculty mentor to ignite your professional development
  • Apply CITS & design skills to craft a versatile portfolio to share with employers
  • Participate in summer internships to network with local companies in the Western Massachusetts business sphere
  • Take advantage of high-tech labs to refine your technical skills
  • Fuel your creativity with cutting-edge technology like Wacom Cintiq drawing tablets


Click to view course requirements for the Social Media (B.A.).

42 credits

Major Requirements (42 credits)

Course #Course Name# of Credit Hours
BUS 2502Principles in Marketing3
BUS 3303Advertising3
BUS 3605Marketing Research3
BUS 3400Intro to Entrepreneurship3
CIT 1005Cyber Culture3
CIT 2506Web Design3
GDS 1709Intro to Computer Graphics3
GDS 2709Digital Imagery3
GDS 3505Digital Photography3
GDS 3900Digital Video3
CIT/GDS 4005Internship3
CIT 4506Professional Web Design Project (Capstone Project)3
ENG 3804Writing for the Media3
ENG 3805Writing and Editing for Publication3
MAT 1009Statistics (core requirement)3