Why Elms for my Marketing Degree?

  • Exceptional academics — our marketing program is IACBE accredited.
  • Become a branding expert. Marketing majors at Elms learn how to think creatively and support their ideas with data. You’ll be prepared to explain how marketing campaigns influence a company’s bottom line.
  • Elevate your communication skills. You’ll gain hands-on experience creating ad copy, strategic plans, social media promotions, and website content, both in the classroom and through internships.

Become a Branding Expert

Major in marketing at Elms College and learn the art of strategic communication. As a marketing major you will study the process of designing consumer and industrial products, choosing distribution channels, deciding on pricing strategies, and creating promotional materials. You’ll gain a well-rounded understanding of the factors that influence consumer behavior by taking classes in international marketing, sales management, market research, and more.

Our program pushes students to go beyond the boundaries of product promotion. Instead, they consider marketing’s role in the overall business development process. Majors gain experience not only in writing ad copy and communications plans. They also use market research to connect their ideas to an organization’s bottom line, demonstrating how a viral video or change in product packaging will generate revenue.

Enter the Job Market with Confidence

Our program helps you understand both the theory and practice of marketing, which means you’ll be ready to succeed in a range of job positions. Whether you’re asked to develop an overall brand strategy for a business, design ads for a nonprofit, or conduct market research for a startup, our program will provide you with the skills you need to contribute to the organization’s mission.

Marketing majors at Elms develop their skills by analyzing case studies and completing class projects. Once they’ve mastered the essentials, they put their skills to the test at an internship, honing their strengths and increasing their skills prior to graduation. Our graduates enter the job market with confidence, prepared for fulfilling careers in advertising, sales, marketing, and market research.

Many students in this program choose to combine their marketing major with a minor in art, English, graphic design, social media, or computer information technology and security (CITS) to strengthen their creative and technical skill sets.

Quick Info

Dimitri Tessier ’17

Dimitri Tessier Marketing Profile Image

Marketing major Dimitri Tessier ’17 interned at United Technologies’ Pratt & Whitney division in East Hartford the summer before his senior year and received an offer to join the company after graduation.


Click to view course requirements for the Marketing (B.A.).

Minimum at Elms College: 27 credits/Minimum GPA: 2.25
52 credits

Business Core Requirements (43 credits)

Course #Course Name# of Credit Hours
ACC 2001Accounting I3
ACC 2002Accounting II3
BUS 2201Computer Applications3
BUS 2402Principles of Management3
BUS 2409Operations Management3
BUS 2502Principles of Marketing3
BUS 2600Legal Environment of Business3
BUS 3101Principles of Financial Management3
BUS 3402Managerial Communications3
BUS 4800Business Strategy3
BUS 4801Career Development3
BUS 4802Internship4
ECN 2102Economics II3
ECT 1001Intro to Entrepreneurship3

Marketing Courses (choose 12 credits)

Course #Course Name# of Credit Hours
BUS 3302Sales and Sales Management3
BUS 3303Advertising3
BUS 3605Marketing Research3
BUS 3707International Marketing3
GDS 1709Introduction to Computer Graphics3
CIT 2506Web Design3

Required courses that also satisfy college core requirements (6 credits)

Course #Course Name# of Credit Hours
ECN 2101Economics I3
MAT 1009Statistics3

Click to view course requirements for the Marketing minor.

18 Credits Total (six 3-credit courses)


Course #Course Name# of Credit Hours
BUS 2502Principles of Marketing3

Pick 5 of the following courses:

Course #Course Name# of Credit Hours
BUS 3605Marketing Research3
BUS 3303Advertising3
BUS 3901Social Media Marketing3
BUS 3302Sales and Selling3
BUS 3707International Marketing3
GDS 1709Intro to Computer Graphics3
GDS 2506Web Design3
GDS 3900Digital Video3
GDS 3901Social Media Content Creation3
SPM 3700Sport Marketing3