Entrepreneurship with a Focus on Lean Startup

At Elms we approach the study of entrepreneurial thinking a bit differently.

In the classroom you’ll not only study the basics of business — marketing, accounting and management– but you’ll gain practical experience by bringing your entrepreneurial ideas to market.

Using lean startup methodology you’ll learn by doing, developing market analysis skills, perfecting your elevator pitch and applying lean experimentation to business launch and development. You’ll also have the opportunity to apply your learning to entrepreneurial internships and network with professionals with extensive experience starting, creating and building successful new ventures.

 

Students in the entrepreneurship track gain practical experience:

  • using lean startup methodology to determine target customer and business model
  • identifying and analyzing diverse new business opportunities
  • presenting new ideas to the market
  • utilizing key metrics and tools for managing finances
  • creating and starting their own new ventures

All courses carry 3 credits, unless otherwise indicated.

Business Core Requirements: (38 credits)
ACC 201 Accounting I
ACC 202 Accounting II
BUS 221 Computer Applications
BUS 242 Principles of Management
BUS 248 Global Business Environment
BUS 252 Principles of Marketing
BUS 260 Legal Environment of Business
BUS 311 Principles of Financial Management
BUS 342 Managerial Communications
BUS 480 Business Strategy
BUS 481 Career Development
BUS 482 Internship (4 credits) Substitute ENT 482 or 485
ECN 212 Economics II

Required courses that also satisfy college core requirements (6 credits)
ECN 211 Economics I
MAT 109 Statistics

Required Courses: (18 credits)
ENT- 101 Introduction to Entrepreneurship
ENT- 200 Customer Discovery
ENT- 320 Startup Finance
ENT-340 Get, Keep & Grow- Startup Sales and Marketing
ENT 480- Advanced Lean Launchpad
ENT 481- Capstone in Entrepreneurship

Entrepreneurship Electives (3 credits required)
ENT- 330 Building the Team- Startup Culture and HR
ENT- 350 From Founder to Executive
ENT- 360 Social Entrepreneurship

All courses carry 3 credits, unless otherwise indicated.

Exploration Curriculum
Choose one:
ENT- 101 Introduction to Entrepreneurship
ENT- 102 Lean LaunchPad*

Building Curriculum (12 Credits)
ENT- 200 Customer Discovery**
ENT- 320 Startup Finance***
ENT- 330 Building the Team- Startup Culture and HR
ENT- 340 Get, Keep & Grow- Startup Sales and Marketing***
ENT- 350 From Founder to Executive

Experiential Curriculum – Capstone Experience
Choose 1:
ENT- 480 Advanced Lean LaunchPad
ENT- 482 Entrepreneurial Internship
ENT- 485 Entrepreneurship Co-Op

*Must be admitted into class by Director of CEL
** Customer Discovery is Required if ENT 102 is not completed
*** Required