Photo of sport management and business management double major, Shaquille Robinson '19

Shaquille Robinson ’19

“I spent a lot of time in meetings in the boardroom, helping with all the logistics, planning, and coordinating. Our goal was to make sure the fans were comfortable.”

As an intern with Major League Soccer, Shaquille Robinson ’19 created the ultimate fan experience for the 2018 All-Star Game.

Turn Your Love of Sports Into a Career

Sport management majors at Elms College learn how to be multitalented leaders. In our program you will gain a broad understanding of business principles before focusing on your passion, whether that includes coaching and sport science, event promotion, marketing, or facilities and operations.

The sport management degree at Elms emphasizes interdisciplinary study to prepare you for the dynamic world of organized sports. By discussing the ethical, legal, and cultural aspects of athletics, you will gain a well-rounded understanding of the history of professional sports and the issues they face today.

Our graduates enter the workforce prepared to creatively respond to the demands of sports organizations at all levels. Sport management majors often choose to double major in business to further develop their skills in a specific discipline.

Gain Professional Experience

Whether you see yourself managing a front office one day or coaching a team to victory, internships give you the chance to fine-tune your skills and decide where you want your career to go. Western Massachusetts and the Connecticut Valley are home to many outstanding sports organizations that offer internship possibilities, including:

  • The Western Mass Pioneers, a professional soccer club.
  • The Springfield Thunderbirds, a professional ice hockey team.
  • The American Hockey League headquarters.
  • The Volleyball Hall of Fame.
  • The Basketball Hall of Fame.

Sport management majors interested in athletics communications also have the option to complete a 70 hour/semester internship with the assistant athletic director for communications at Elms. Interns work closely with different sports teams on campus, assisting with media coverage, event promotion, and administration. Students can expect to learn the essentials of:

  • Live web streaming
  • Keeping official NCAA statistics
  • Graphic design and layout
  • News and feature story writing
  • Sports photography

Mastering these skills will prepare you for graduate assistant or entry-level positions in athletics communications, athletics marketing, digital content creation, and event management.

In addition to gaining hands-on experience, applied learning opportunities help you network with local professionals and lay the groundwork for a career in account management, customer relations, coaching, athletics, public relations, or marketing.

Quick Info

Required Credits

64

Click to view course requirements for the major in Sports Management (B.A.).

Minimum at Elms College: 27 credits/Minimum GPA: 2.25
64 credits

Business Core Requirements (40 credits)

Course #FormerlyCourse Name# of Credit Hours
ACC 2001ACC 201Accounting I3
ACC 2002ACC 202Accounting II3
BUS 2201BUS 221Computer Applications3
BUS 2402BUS 242Principles of Management3
BUS 2408BUS 248Global Business Environment3
BUS 2502BUS 252Principles of Marketing3
BUS 2600BUS 260Legal Environment of Business3
BUS 3101BUS 311Principles of Financial Management3
BUS 3402BUS 342Managerial Communication3
BUS 4800BUS 480Business Strategy3
BUS 4801BUS 481Career Development3
BUS 4802BUS 482Internship4
ECN 2102ECN 212Economics II3

Required Sport Management Courses (15 credits)

Course #FormerlyCourse Name# of Credit Hours
SPM 2001SPM 201Introduction to Sport Management3
SPM 3700SPM 370Sport Marketing3
SPM 4100SPM 410Event Management & Promotions3
LEG 3803LEG 383Sport Law3
PED 2004PED 204Sport Ethics3

Sport Management Electives (Choose 9 credits)

Course #FormerlyCourse Name# of Credit Hours
SPM 3005SPM 305Facilities and Operations3
SPM 4004SPM 404College Athletics3
PED 2000PED 200Foundations of Coaching Sport3
PED 2001PED 201Psychology of Sport3
PED 2002PED 202Sport Science for Coaches3
PED 2003PED 203Prevention and Care of Athletic Injuries3
PED 3002PED 302Coaching Methods3
SOC 2100SOC 210Sports in the American Culture3
BUS 3303BUS 333Sales and Sales Management3
BUS 3401BUS 341Gender & Diversity in Management3

Required courses that also satisfy college core requirements (9 credits)

Course #FormerlyCourse Name# of Credit Hours
ECN 2101ECN 211Economics I3
MAT 1009MAT 109Statistics3
SPM 3005SPM 305Facilities and Operations3

Ryan Burgos '17

Photo of Ryan Burgos '17, a sport management major“These two years of experience with this professional hockey team is a great thing to add to my resume. I was so very fortunate that Elms offered that.”

The Plaistow, N.H., native was a game and operations intern with the Springfield Thunderbirds.